Recently I've had a couple of people ask what we mean by the word "dirtify" or any of its other forms such as dirtification, or dirtifying.

This is what we mean...!

Dirtify (v)…
Dirtify is the long process that occurs when you use a piece of gear regularly.  It results in gear that is so full of sweat, dirt, love and experiences that it stands up on its own; but maybe that’s just because of the dirt.  It becomes so powerful that it is almost as if the piece of dirtified gear becomes you, and you become the gear.

Once a piece of gear becomes dirtified it protects you through a magic aura or maybe that’s just the stench.  It is never possible to over dirtify a piece of gear.  Duct tape and random stitching made from dental floss only add to its dirtified nature.

Be warned though, a fully dirtified piece of gear should never be washed for fear of losing all the special qualities that make it so.

Needless to say, we encourage you to dirtify our gear.  

Go get dirtifying!!

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